MYPILLOW MAY NOT BE ALL IT’S HYPED TO BE

Are you enticed by those TV ads promoting the “fantastic” pillow, called “Mypillow” that guarantees the greatest sleep you ever experienced and is good for whatever ails you? Well, if so, think again!

In October 2016, Minnesota-based MyPillow settled a complaint by district attorneys in California by agreeing to refrain from making unsubstantiated claims that its pillows can prevent, treat, or cure diseases or symptoms. The agreement also required MyPillow to (a) pay $995,000 in civil penalties, (b) give $100,000 to homeless and domestic violence shelters in California, and (c) stop promoting its pillow as the “official pillow” of the National Sleep Foundation (with which it had had an undisclosed financial connection). The California agreement stems from a suit filed by the Alameda County District Attorney and nine other counties that focused on unsubstantiated claims to treat conditions such as insomnia, sleep apnea and fibromyalgia and the company’s relationship with the National Sleep Foundation. Many of the questionable claims were presented through testimonials. The lawsuit alleged that MyPillow “knew or reasonably should have known” that the marketing claims were likely to mislead consumers. In August 2016,  MyPillow agreed to pay $1.1 million to settle a whistleblower case handled by the New York attorney general’s office that alleged it knowingly failed to collect sales tax on Internet and phone sales of pillows marketed in New York. The company is also facing class-action suits. Truth in Advertising, Inc., which provided its findings to the California officials, has monitored the situation closely and archived many of the relevant documents.

So, I guess even pillows may not be beyond reproach!

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